Sending Right Signals in Interviews

Bob Larson, CPC
Bob Larson, CPC

When hiring managers are asked about boneheaded mistakes they have seen job-seekers make during an interview, the most common, they say, are the subtle mistakes or omissions that can cause one candidate to lose out to another, according to an article in The New York Times. But if one person is sending out the right signals and behaving in the right way through each step of the process, the article noted, he or she has a much better chance to land the job.

Keep in mind, though, that there is no single set of rules in the hiring process. While certain standards of courtesy always apply (be punctual, treat everyone you meet with respect), your success may indeed depend on the company’s culture and the preferences of the people doing the hiring. Your ability to sense, and to act on, these factors could make a big difference, the article pointed out.

When Susan L. Hodas, director of talent management at NERA Economic Consulting, is hiring, for example, she looks for the right cultural fit as much as the right experience. To some degree she goes with her instincts, but she can also identify certain preferences. Here is one: “They should come in a suit,” she said.

Body language is also important, Hodas told the newspaper. She looks for an assured but not overly casual demeanor, along with good eye contact. She also looks for people who can enunciate their words (mumblers beware) and who can communicate their thoughts and ideas clearly. Overall, she said, she looks for people who are “confident, but not cocky.”

She added that she and her colleagues also typically apply “the airport test” to candidates. They ask themselves: “Would I want to be stuck in the airport for 12 hours with this person if my flight was delayed?”

It seems that just being yourself—albeit a formal, polite, alert and attentive version of yourself—is the best way to behave during interviews. You don’t want to do such a great job of faking it that when the company discovers the real you, it comes to regret ever hiring you. That said, there are certain things you can do—both during the interview and afterward—to give yourself an advantage, according to the article.

First and foremost, you should always research the company thoroughly (easy to do on the Internet), and be prepared to give specific examples of how your experience relates to the job. Also be able to describe as concretely as possible how you made a difference in your previous jobs.

Researching the company will also help when the interviewer asks whether you have any questions, said David Santos, executive director of human resources for Interbrand, a brand management firm. Not having any shows lack of interest and preparation, he added.

You should also make sure your questions show knowledge of the company and your interest in contributing to its success, the article pointed out. You’d be surprised how many people focus on themselves, not the company, by asking right off about things like salary, benefits and bonuses, said Annie Shanklin Jones, who manages United States recruitment for I.B.M.

Try to establish common ground with your interviewer so you stand out, Shanklin Jones added. Maybe you went to the same college or you pull for the same sports team. During the interview, “leverage your referrals,” she said, finding ways to highlight the people you know within the company.

Depending on the job you apply for, you may be called back for an interview several times. How you follow up after each interview is crucial. Not following up at all shows a lack of interest. Following up too much, or in the wrong way, could take you out of the running.

Santos told the newspaper that she looks for prompt follow-up by e-mail that shows the applicant was listening attentively, that mentions names of people the candidate met, and that reaffirms the candidate’s work experience and understanding of the company. Much less impressive is a generic e-mail that could be sent to any company, he said.

Should you use paper or e-mail in correspondence? Santos’ preference shows how tricky this can be. He said that for a company like his, which is more digitally focused, it would show a lack of awareness to send a traditional thank you note through the mail. On the other hand, he does expect candidates to show up for interviews with printed copies of their résumés.

Indeed, given that all companies and hiring managers are different, getting through the interview process can seem like walking a tightrope, the article pointed out. But common courtesy, combined with common sense, plenty of research and a dose of intuition can go along way toward bringing you safely to the other side.

News from BLK

Happy New Year….special thanks to all the job-seekers and hiring clients that added to our 2014 success…we can’t thank you enough.

As we gear-up for 2015 we are confident in continuous improvements for the job market.  Talent shortages in key skill sets will increase as demand will out weigh supply.  We are also predicting 2015  a rising tide of salary increases across all industries.

One of our key initiatives for 2015 is increasing Berman Larson Kane’s  community service programs for job-seekers through a series of free webinars and community out-reach programs.

Thanks to all for allowing us to continue our 35 year of offering the “Best Staffing Options” we so appreciate your support.

 

 

 

Linux Sys Admin (4 Days On 4 Days Off) Amazing Benefits

Unique Four Day Work Week

Requirements:

  • Excellent diagnostic abilities and problem solving skills
  • A self starter – you take initiative and you follow through
  • A solid understanding of server hardware, LAN networking and Linux services
  • Virtualization experience is a must – we do a lot of cool cloud stuff
  • The ability to communicate clearly and effectively with clients via phone and e-mail
  • The ability to help people to solve complex technical problems while being courteous, professional, and determined
  • The understanding that a client’s perception of the quality of service we provide IS the quality of service we provide
  • The ability to work well with a team
  • The inherent desire to fix things permanently

Desired Experience includes the following:

  • Experience with RHEL 5/6 including its installation, configuration and maintenance.
  • Familiarity with web services (Apache, Nginx, Tomcat), relational databases (MySQL, PostgresSQL, Oracle), e-mail servers (Qmail, Postfix), backups, system analysis and performance tuning.
  • Shell scripting ability at a minimum, traditional programming language experience is a plus.
  • A solid understanding of networking communication protocols, and familiarity with DNS, load balancers, VPNs, and firewalls.
  • Experience with high availability environments such as database architectures using methods such as mirroring, replication or clusters (DRBD, RHCS).
  • Knowledge of NAS and SAN technology; EMC experience a plus.
  • VMware vSphere and Xen knowledge is helpful.
  • Red Hat, LPIC, or VMware certifications.

Client service  interaction is generally handled via telephone, occasional video conferencing, and through our ticketing system. Most of our clients are experienced developers who run sophisticated environments.  The job does not involve helping people open Word documents or locate the Start button.

This is not an entry level position; you’ll need to demonstrate skills that that allow you to troubleshoot advanced system problems quickly and efficiently. The Linux Systems Administrator is primarily responsible for run-time maintenance, helping our clients through times of difficulty with their networked, cloud-based environments.  Opportunities also exist to work on projects – both internal and client facing – such as migrations, product and environment design.

Benefits

Outstanding benefits package including medical, dental, and vision coverage, 401(k) plan with a generous company match, department and individual training budgets, bottomless coffee, cappuccino, and snacks, company provided lunch EVERY Wednesday, and bagels EVERY Friday! We are an equal opportunity employer, and we embrace cultural diversity.

forward resumes to: larson@jobsbl.com

 

 

 

Sr. Corporate Auditor Bergen County

Sr. Corporate Auditor for its headquarters located in Northern Bergen County, NJ. This position will be responsible for audit planning and preparation including risk assessment. The incumbent will also assist with establishing best practices to ensure compliance and driving toward meeting / exceeding business objectives. The position will report to the Director, Corporate Audit.

  • Assist with audit planning and preparation by documenting and evaluating audit objectives, and preparing and/or adapting audit programs
  • Perform special projects as directed
  • Develop and maintain effective working relationships with auditees and build knowledge of business processes, objectives, risks and controls
  • Conduct audits and reviews of assigned organizational and functional activities that evaluate the adequacy and effectiveness of management controls over those activities
  • Prepare audit workpapers that clearly support audit conclusions
  • Prepare written reports summarizing audit observations and make recommendations designed to strengthen internal controls and promote improved efficiency and effectiveness of operations
  • Assist in presenting audit results to management
  • Track and follow-up on identified audit issues to ensure adequate remediation measures are implemented
  • Assist with the development and implementation of a departmental infrastructure, including standard tools, templates, policies and procedures
  • Assist in risk assessment activities and the creation of annual audit plan.
  • ·  Bachelor/Master’s Degree in Accounting
  • Visible, exciting work supporting the sales of cutting edge technology and workflow solutions.
  • SKILLS:
  • 3-5 years internal audit / public accounting experience
  • CPA or CIA Preferred
  • Excellent analytic and time management skills
  • Strong attention to detail
  • Independent, self-starter with excellent verbal and written communication skills and an ability to effectively communicate with all levels of management
  • Knowledge of U.S. GAAP, COSO internal control framework and IIA Standards
  • Financial and operational risk and control evaluation skills
  • Experience in work-paper documentation and audit program development
  • Proficient in Microsoft Office applications (Excel, Word, Visio)
  • Experience with SAP preferred
  • Willingness to travel (25%)

forward resume to jobs@jobsbl.com

Medical Sales “3” Openings NY & PA

Title: Territory Sales Manager “3” Openings  (Bucks County PA.)  & (Long Island NY) and (Brooklyn,  NY)

Requirements: A BS degree or equivalent experience is desirable with a minimum of three years of proven sales experience within a business to business selling environment.

Individual must be a motivated, self-starter who can create a business plan for top customers in a territory to meet sales goals. The incumbent must be flexible in dealing with unusual situations and knowledgeable in techniques for creating, maintaining and developing strong customer relationships and sales.

Additional “know-how” for this position is acquired through an effective company administered sales training program or from direct in-depth work experience. Incumbent must demonstrate excellent sales planning, prioritization, selling, communication, research and learning, teaching, presentation, listening, interpersonal, conflict management, networking, relationship management, organizational, and time-management skills.

The incumbent must comfortably assume a leadership role among peers while assisting in their training/development and when serving as a convention coordinator. Strong computer skills are also a necessity with background in Microsoft products.

Duties: This position is responsible in working independently and setting territory and account management plans and actions in line with Company practices to meets established sales targets. The incumbent will coordinate and implement co-travels and training on Our Client products to distributors, distributor sales representatives, laboratories, group practices, general practitioners, dental personnel, schools, researchers and opinion leaders/lecturers.

Delivery of training includes co-travel with distributor representatives, one-on-one presentations, group presentations, sales meetings, and convention selling. Topics cover a wide range of areas including dental techniques, product applications, trouble-shooting, clinical/laboratory research, dental market trends, along with the use of competitive and comparative selling skills . Activities are carried out within assigned territory. Primary purpose is to influence and motivate customers to purchase and increase their use of Our Client products.

PRINCIPAL ACTIVITIES/OBJECTIVES:

1. Review territory, market, geographic, and customer data to plan and prioritize selling strategies and action plans for A&B Customers, large group practices, dealer management, and other top customers within the territory. 2. Continually research to have an on-gong comprehensive understanding of the Our Client products, dental market segments, competitor products, industry trends, dental techniques, new products, promotional activity and enhanced selling skills. 2. Arrange, facilitate, customize and execute training through group presentations to dentists, laboratory technicians, and other dental personnel by utilizing existing study clubs, dealer open houses, dental society meetings, customer lunch and learns, dental allied schools and by initiating co-sponsored seminars with laboratories and other Key Opinion Leaders. .

3. Identify and train opinion leaders, lecturers and university professors/researchers within assigned territory on the Division’s current products, new products, technical research data , new and existing technical application for the Division’s products and function as their primary contact with the Division. Coordinate activity, where applicable, with the Sales Manager, Marketing Managers, and Scientific Affairs Managers.

4. Function as a training resource on the Division’s products for all staff delivering dental services in a Managed Care or Alternative Care setting.

5. Create new user conversions as well as increase sales to current customer within the assigned territory by utilizing the Division’s sales automation and marketing services, dealer representatives, personal selling time, large clinics/laboratories, co-travels with dealer reps, written communication pieces, etc. Networking and motivation of dealer sales representatives and other Key Leaders in the territory is a critical aspect in realizing this objective. Direct calls made to core/select dentist and lab customers is also a critical aspect.

6. When detailed in the quarterly Sales Incentive Plan, fulfill the requested sales activities at schools within the assigned territory. Initiate the evaluation of the Division’s products in order to achieve staff acceptance of the product for use in university clinics.

7. Develop and maintain complete up-to-date records within the Company’s systems and processes, while also maintaining an adequate working inventory of literature, stock packages and promotional items.

8. Provide complete field reports, sales and marketing information, competitive activities, new product ideas, promotion improvements, technical inquiries. and required paperwork to the Sales Manager and Headquarters as assigned.

9. Control expenses within assigned budgets. Maintain and protect company property.

10. Follow Company practices, polices, and procedures to maintain compliance and integrity within the territory and customer base.

Resumes forward to larson@jobsbl.com

TIS’ THE SEASON FOR JOB SEARCHING

President,  Berman Larson Kane
President, Berman Larson Kane

TIS’ THE SEASON FOR JOB SEARCHING

Many job seekers are tempted to slow down their search for a new position (or pause it altogether) during the winter holiday season. But according to an article published by Monster.com, career experts say that taking a break from your holiday job search is a mistake — because hiring doesn’t stop.

At the end of the year, some companies rush to fill job openings that might otherwise be removed from next year’s budget, the article pointed out. Still other organizations will be looking ahead. “Jobs that might have been on hold until budgets are in place will become available in January,” said career expert Kimberly Bishop.

Roy Cohen, an executive coach agreed. “There’s a belief that recruiting shuts down during the holidays,” he said. “That’s a myth — so when other people take off from their job-searching during the holidays, you’re at an advantage should an opportunity surface. It’s all about numbers and odds.”

In fact, the holidays provide some distinct advantages and special opportunities for proactive job seekers. Here according to the Monster.com article are some ways to make the most of your holiday-seasonal job search:

  • Be Flexible — Judi Perkins of FindthePerfectJob.com recalled: “When I was a recruiter, the holidays were one of my busiest times, and I was often on the phone either side of Christmas day.” This means that you should be prepared to interview at unusual times, to allow for a recruiter’s or hiring manager’s busy holiday schedule.
  •  Do Volunteer Work — All sorts of philanthropic organizations ramp up activities during the holidays – and volunteering can be a great way to network, gain skills and fill the gap that unemployment might otherwise leave on your resume. “You’ll meet other volunteers — great people who, by nature, will want to help,” Cohen added. “You’ll feel good, too.”
  • Look into Temporary Positions — Many companies have end-of-year crunches — at the same time that many workers want to take time off — so they look to staffing agencies to fill gaps. A temporary position can be a great way to get your foot in the door at a new company.
  •  Use Holiday Social Events to Network –You don’t want to make every conversation about your job search — but letting people know how they can help you is crucial. “Have your pitch — who you are, what you want and why — ready and perfect,” Cohen advised. And try to keep things positive. When you tell people you’re looking for work, also tell them how you’ve been productive with your time off.
  • Reach Out to Your Contacts — The holidays are a great reason to reach out to friends and acquaintances as well as to reconnect with people. “Send out a holiday greeting, but add a little extra in your message,” Cohen suggested. “Email or snail mail the card to everyone in your job search universe. It should be upbeat — that you continue and are committed to search for a great job and know that it is only a matter of time and timing.” Be sure to express your gratitude to those you reach out to and if you don’t know which holidays a contact celebrates, “Happy New Year” is a safe sentiment.
  • Help People in Your Network — Remember that the holidays are a time for giving, so find ways to help the people in your network. They’ll be likelier to help you in the future.
  • Recommit to Your Job Search — Lastly, start the year off right: Make an appointment with yourself to determine your goals for the coming year. Then schedule some time to update your resume, practice your interview skills and polish up on your personal brand.

 

Regional Support Manager

Title Regional Support Manager
City Western Region
Description Regional Support Manager

Summary: Directs FSG field activities in an assigned region by coordinating and managing FSEs; to drive business objectives and customer satisfaction by performing the following duties:

Job Duties:
• Staffs, trains, monitors and mentors team of FSEs.
• Manages the Field Support Group to provide support services to internal and external customers.
• Manages day-to-day activities of the FSE group to include: prioritizing, scheduling, special projects, etc.
• Responds to and resolves customer inquiries regardless of the complexity.
• Completes, maintains, and processes pertinent paperwork and records.
• Ensures staff compliance with company programs and initiatives.
• Interacts with ASG to ensure technical and process competencies with the FSEs.
• Advises upper management on product issues arising from product problems identified through
customers.
• Plans levels of support according to product release schedules.
• Forecast and manages budget to ensure adherence to guidelines.
• Monitor regional quality and metric goals.
• Drive escalation process within assigned region to ensure timely issue resolution while maintaining high customer satisfaction.
• Ensures staff is trained to help customers use products properly.
• Other projects and tasks as assigned by the Director of FSG.
• Directly supervises employees in their area of responsibility. Carries out managerial/supervisory
responsibilities in accordance with the organization’s policies and applicable laws.
• Responsibilities include interviewing candidates; hiring, promotion and transfer of employees in conjunction with the appropriate level of management and Human Resources; training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; terminating employees in conjunction with department director and Human Resources; addressing complaints and resolving issues.

Skills:
• To perform this job successfully, an individual should have knowledge of
• Database software; Internet software; Spreadsheet software and Word
• Processing software. Company usable software
• Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and policy manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Education & Requirements:
• B.S degree in Engineering or related field required; 5 to 7 years experience; and 3 or more years of management experience or the role of FSE III.
• Current driver’s license required. Passport may be required depending upon territory.
• Ability to travel domestically and internationally if needed. Up to 80% over-night travel.

Can be located anywhere within the West Region.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

resume to larson@jobsbl.com

Product Manager Cloud Tech

Product Manager Cloud Tech

 The Senior Product Manager is responsible for driving the product strategy as well as defining and implementing the go to market plans, business integration and lifecycle management of new and existing products and services. This individual will serve in a dual capacity of product management and product marketing.  The position requires management of the complete product experience; leading all aspects of the product’s journey – from defining product strategy, positioning, competitive analysis, and differentiation, to driving product and service requirements, market launches, and pricing.

This individual needs to have proven experience in cloud computing, hosting, or related technology services, and will serve as the technical marketing expert and resource on all products and services.

This individual will work closely with Engineering, IT, Sales, Marketing and Account Management teams in cross-functional alignment.

The Product Manager must be a strategic thinker, problem solver, and a creative business marketer who is respected, helpful and resourceful. The ideal candidate will have proven ability to multi-task several projects, and the ability to work collaboratively in a team environment in close alignment with the marketing team as well as cross-functional teams and external organizations. This position reports to the VP of Marketing.

Responsibilities/Duties:

  • Manage complete product life cycle from strategy to tactical; owning product roadmap, product feature set, product marketing programs, and product communication.
  • Lead product launches and new product introductions based on market-driven product data and competitive intelligence.
  • Develop data-driven product positioning, pricing, value propositions, content creation, and messaging that reflects target markets and target personas
  • Work cross-functionally with engineering to launch new products and product releases; overseeing product process from conception to release.
  • Manage market-driven product requirements process; working in collaboration with key stakeholders to prioritize and validate technology, features, product strategy and direction.
  • Identify user needs using market research, customer feedback, user interaction and competitive intelligence.
  • Acquire deep knowledge of the cloud computing landscape and identify key areas of competitive differentiation.
  • Provide product expertise and competitive intelligence on sales opportunities.
  • Keep current with market and industry intelligence, product innovations, and emerging digital and social trends, and share these with team.
  • Other duties as required.

Job qualifications:

  • 3-5 years’ experience in a Product Management role for an enterprise level company or large scale cloud service provider. SaaS/IaaS or cloud product management preferred.
  • Domain knowledge and first-hand experience in hosting, cloud, and infrastructure technology with ability to assess opportunities; develop insightful recommendations and work cross-functionally to drive business development.
  • Demonstrated success working with engineering, marketing, and IT to develop and launch new products and services.
  • Ability to translate technical, complex requirements into simple, actionable terms.
  • Excellent writing and verbal skills; articulate.
  • Ability to manage multiple priorities in fast-paced environment with flawless execution; working collaboratively with cross-functional, cross-cultural teams.
  • Strong analytical skills, with keen approach to problem-solving.
  • Bachelor’s degree in business, technology, computer science, engineering, or related field required.

 

Automation Engineer

Automation Engineer

Essential Job Function:

  • The ability to develop (not modify), test, and commission Allen Bradley PLC (ControlLogix and/or PLC-5) control system applications using RSLogix.  Recent experience is a must.  Higher level skills that are required include analog data handling, data exchanges, batch sequencing (S88), recipe handling, etc.
  • The ability to develop (not modify), test, and commission SCADA (iFix and/or Wonderware) control system applications.  Recent experience is a must.  Higher level skills that are required include scripting, security configuration, recipe configuration, database interfacing, report configuration, etc.
  • Travel up to 25% to customer sites to perform commissioning, customer training, validation support, warrantee support, and service support for equipment and control systems.
  • The ability to specify, purchase, and troubleshoot control system hardware and instrumentation.  This would include field mounted and panel mounted instruments.
  • The ability to read, understand, and develop control system design documents.  This would include diagrams/drawings (P&ID, control system schematics, wiring drawings, pneumatic/hydraulic drawings, etc.) and written design specifications (Functional Specifications, User’s Manual, Sequence of Operations).
  • Must be aware of cGMP’s procedures and practices and the implication on control system development and modifications.
  • Must have good troubleshooting skills.
  • Prior experience in validation is desirable.
  • Must be willing and be capable to climb ladders and to enter restrictive spaces.
  • Must have an understanding of computer operation and configuration.

General Information:

  • Minimum of a four year degree in engineering, engineering technology, and 3 to more years of related experience.
  • Must posses a valid driver’s license.
  • Confined space entry training is required for potential entry into confined spaces within supplied equipment.

JOB RESPONSIBILITES INCLUDE BUT ARE NOT LIMITED TO:

  • Development and customization of PLC application code using Rockwell RSLogix software using Rockwell SLC-500, ControlLogix, and PLC-5 series PLCs.
  • Development and customization of SCADA application code using using WonderWare, Intellution, and/or Rockwell SCADA software.
  • Development and configuration of PC based relational databases, SQL data transfer, and database reporting tools.
  • Review and approve control system design drawings.  This includes diagrams/drawings (P&ID, control system schematics, wiring drawings, pneumatic/hydraulic drawings, etc.).  Provide technical support to the CAD group when appropriate.
  • Develop control system design specifications.  This includes Functional Specifications, User’s Manual, Sequence of Operations, Detailed Design Specifications, etc.
  • Develop proficiency in the understanding and application of Process Automation departmental standards (software, hardware, documentation, etc.).  These standards are to be followed in development of the control systems.
  • Development and execution of software test protocols.
  • Development and customization of simulation code for use during software testing.
  • Specify and purchase control system hardware and instrumentation.
  • Work as an integral member of a project team.
  • Interface with the equipment manufacturing companies and internal departments to obtain a complete understanding of the  equipment and control system scope of supply, project schedule, customer specifications, and project budget.
  • Develop the control system in accordance with the project schedule and budget.
  • Effectively communicate project delays, scope changes, customer relationship issues, technical deficiencies, etc. to the project team and to  management.
  • Provide commissioning services, customer training, validation support, warrantee support, and service support for equipment and control systems.
  • Prepare documents of field visits in a timely and professional manner.  This will include commissioning reports, field service reports, daily labor logs, invoices, and expense reports.
  • Remain current with emerging industry standards and products.  Keep abreast of latest trends in software, instrumentation, and control system hardware.
  • Develop, maintain, and enhance positive interpersonal relationships with staff members of the Group worldwide.
  • Ensure  and RDG customers receive high quality automation solutions and support.
  • Provide support to  Sales Department.  This support will include pre-sales support and visits, supplying technical information, reviewing bid specifications, and/or preparing quotations and pricing information.
  • Inspect, test, and release  control panels that are manufactured by outside vendors.
  • Perform other duties as assigned by management.

Forward resumes to: larson@jobsbl.com

Writing Resumes that Stand Out

President,  Berman Larson Kane
President, Berman Larson Kane

Writing Resumes that Stand Out

The most important thing to know about resumes is that you want to have one that stands out from the crowd – a resume that is singled out by recruiters, makes a great impression with employers at job fairs, and makes you feel proud to present yourself  when responding to internet job listings.

It’s easier than you think to make your resume stand out. Employers rarely receive high quality resumes, even though an average mid-sized company accumulates thousands of these documents every week. According to recruiters, typical resumes have not been proofread for basic spelling and grammar mistakes-and they include too much data or too little pertinent information. That’s why most resumes are left unread, unacknowledged, and eventually discarded.

This leaves you with a great opportunity to gain a competitive edge in the job market by writing an error-free resume. So, market your competencies in a clear and creative manner, summarize your experiences, and turn any opportunity into a bona-fide offer.

According to an article on Careerbuilder.com by Helene Lauer, an independent HR consultant, these three simple procedures will push your resume across the line from mediocrity into excellence:

Analyze your skills
First and foremost, distinguish yourself by examining what you have to offer. Do some soul searching and think about how your background relates to the skills, competencies, and qualifications that your target employers most want. Gather job-specific information by reading sample job descriptions and by interviewing others who already have these jobs. Now you are able to develop accomplishment statements that match the job you really want.

Look at each job and/or school experience you’ve had and prepare a list of your accomplishments-experiences that describe a situation that required special attention. These were the action steps that you took to solve a problem-and the result you achieved. Write out these accomplishments in detail; then rewrite them so they are concise enough for a resume, which should be limited to two pages or less. An example could the following: “Launched a product marketing program that resulted $3 million in company sales for a one-year period, contributing significantly to my employer’s revenues.”

Decide on a format
Now you must position your qualifications in an effective, appealing, and professional way. To do this, you need to first decide on the type of format you’re going to use — chronological or functional. Most employers prefer the chronological resume because it emphasizes career progression and dates of employment. The functional resume emphasizes accomplishments and eliminates the details behind the job history. This may seem like the best option for most jobseekers-until they find out that employers are likely to disregard functional resumes. Why? Because companies always need to know your employment history facts.

In reality, though, you don’t need to choose one format over the other. Instead, you can create your own resume format that integrates the best features of both styles. Experiment by organizing the pertinent and required information.

At the top, it’s a good idea to develop a summary or profile statement. You might incorporate some brief distinctive characteristics about yourself here, as well, or include them in a separate paragraph or section titled personal characteristics.

The rest of the resume could be structured in a typical chronological fashion, emphasizing real accomplishments at every past job. Or you could highlight the accomplishments that apply to the job you are targeting and include them at the beginning of the resume. Then balance the rest of your document with a chronological work history, including dates and job titles. In short, you should develop a personalized, comfortable format.

Also, don’t mention personal characteristics such as age, height and marital status. List your hobbies and interests only if you can relate them to the position you’re applying for, keep the phrase “references available upon request” off the resume, and avoid “objective” statements at the top-your objective should be clearly articulated in a well-written.

Create a Strong Visual Impression
Having settled on content and style, you should now pay attention to the visual impact of the resume.

Graphic designers and professional resume writers advise you to settle on one font style. When using boldface type, be consistent and conservative. If you are not, the reader’s eye will jump around, and the purpose of emphasizing one piece of information over others will be lost.

Many experts recommend using boldface type for job titles and leaving the names of employers in plain type. Use upper case, or capitalization, in a consistent manner, always capitalizing your name and job titles. Also, use normal margins allow for breathing room between different sections.  Beyond a few graphic recommendations like these, feel free to experiment.

You don’t have to be a creative genius to write a memorable resume. Tricks and gimmicks usually don’t work, because employers want to know who the candidates are. Understanding and expressing your marketability and presenting yourself in a professional and readable manner, will give you an extra edge.

Marketing Manager Google Analytics

On-Line Marketing Manager

Job Description:

The Marketing Manager will be responsible for driving integrated marketing initiatives to build awareness, drive revenue and provide sales enablement.

This position requires strong analytical skills, extensive experience with google analytics, SEO and ability to recommend and design campaign initiatives based on findings.

Extensive experience with social media and traffic generation.

Person will interact with product management, sales, information technology and professional services to achieve marketing objectives.

Strong communication skills are a must. Duties include converting technical positioning into key market messages and launching products into market.

Primary Responsibilities:

  • Measure effectiveness of marketing programs
  • Create marketing plans including methods for customer acquisition as well as customer retention
  • Website and deliver content for different segments and verticals
  • Deliver thought-leading content via events, blogs and other outlets
  • Align sales tools and the ideal sales process to the typical buying process

 

Qualifications :

  • 3-7 years of marketing experience including B2C marketing experience
  • Must have experience running campaigns and measuring effectiveness of online including search advertising, SEO, email, and social media
  • Must have 2 years of experience with google analytics
  • Experience with B2C sales cycle
  • Excellent organizational, interpersonal and influential communication skills are critical
  • Must be capable of presenting to and working with all levels of an organization, including the executive team
  • BA preferred

forward resume to larson@jobsbl.com