April 2015 Career Report Issue # 182

Feature Story

Bob Larson, CPC President Berman Larson Kane
Bob Larson, CPC President Berman Larson Kane

5 WAYS TO USE TWITTER TO LAND A JOB

When it comes to social networking in your job search, without question, every serious professional is expected to have a well-composed LinkedIn profile. But, according to an article published by U.S. News & World Report, using LinkedIn without the benefit of additional social networks can be self-limiting.

The problem is that using LinkedIn these days is considered “in-the-box” thinking. Because everyone is there, you have less of a chance of standing out from your competition.

That said, for multiple reasons, if you want to really get a jump on your competition, your job search should include active Twitter engagement. Indeed, with a professional sounding Twitter handle, such as @[your_location]engineer or @[your_occupation]expert, you can expand your online branding and begin to be noticed by people who you would otherwise never encounter.

Here, according to the U.S. News & World Report article, are five ways to incorporate Twitter into your overall job search strategy:

  1. Shepherd people to your online content. Twitter is a great tool for driving traffic to your website or blog, helping you get discovered by people who might have otherwise never heard of you. To do this, create a tweet around a link, writing a message that encourages people to click to learn more, such as reading an interesting blog post or an article you authored. Use a short URL along with an appropriate hashtag.

 

  1. Share things you find professionally interesting. Tweet a line about an article of interest to you, along with a link to the article and a couple relevant hashtags. This way, you show you’re up to date and following and sharing the latest in your field. You gain visibility for yourself with minimum effort. 
  1. Find the latest live job openings. Many companies and recruiters flash their latest high-priority openings on Twitter. Make a point of following recruiters who specialize in your industry and job type, as well as target companies where you would like to work.

 

Moreover, you can do a simple search within Twitter for something like, “HR generalist” and “jobs NY.” Try playing around with any combination of job field, title, location and so on, and then save a set of results you like as a stream in HootSuite (hootsuite.com).

 

Another way of finding job opportunities is through the popular TweetMyJobs (tweetmyjobs.com). On this website, you can easily fill in a few fields to find jobs of interest to you and have them sent to you as more are posted. 

  1. Stay up to date with your industry and profession. Chances are good that any professional organization in your field will tweet notices of upcoming meetings, symposia and conferences. You can follow the relevant organizations to learn about these bonanza networking opportunities.

 

These organizations will also create hashtags specific to a given conference or convention. Organizers and participants will live tweet what speakers are saying, program topics and much more. You can easily build your network by simply following those people who have something interesting to say now, because these are the kind of people who will likely share insights and other things of note going forward. Plus, you learn from their tweets what people are attending. 

  1. Follow key leaders at companies of interest. Every business leader has his or her own Twitter account these days. These professionals use Twitter to promote their company’s key initiatives and comment on issues of concern. It’s an open invitation to see what’s important to them and their company when you follow those who lead the kinds of companies you seek to join.

 

Clearly, in today’s competitive marketplace, your key to success can be stretching your comfort zone to include Twitter activity. If you’re one of the many adults without an account, it’s important to establish one now. Happy hunting!

 

 

NEWS FROM BLK:

Several Job-Seekers have expressed concern about the low job creation numbers reported for March.   Our experience here at BLK has not seen a slow down in new opportunities and continue to see increase competition from clients in the IT, Sales, Marketing and Scientific niches.

 

We continue to witness an increase in long term contracting assignments as clients ramp up for major  projects

 

As for social media we share with you Bob Larson, CPC President of Berman Larson Kane featured video by Firesshaper upon completion of his 1000th hot yoga class.  You can view the link http://fireshaper.com/blog/bob-shares-journey-health-hot-yoga/ .  Well done Bob!

 

 

EHS Manager Lodi, NJ

TITLE      Manager, Environment, Health and Safety

SUMMARY OF POSITION

Will handle all day to day aspects of the company’s Health, Safety, Environmental programs

MAJOR ACTIVITIES AND RESPONSIBILITIES

Ongoing responsibilities will include, but are not limited to:

  • Driving a safety oriented culture in conjunction with the safety committee
  • Develop and implement corporate safety standards including development of a strategic plan to obtain management and employee commitment to safe operations.
  • Write and distribute all safety communications, including a safety manual, orientation programs.
  • Create and implement safety training modules. Establish procedures for safety training, emergency preparedness and evacuation plan and fire prevention.
  • Ensure compliance with OSHA ergonomic standard. Participate in training employees and management.
  • Ensure compliance with federal, state, and local environmental and safety regulations.
  • Responsible for EPA compliance to include obtaining and maintaining all environment permits and auditing the plant facility.
  • Establishing and maintaining written Health, Safety & Environmental (HSE) programs.
  • Acts as advisor to environmental, health, and safety requirements related to any capital projects for Scientific Design.
  • Conduct safety and environmental audits.
  • Advise management on local, national and international laws regulating

Comply with federal, state and local reporting requirements.

BACKGROUND REQUIREMENTS

Minimum of five years experience in an EHS or related function

Experience in Chemical industry is strongly preferred.

Good verbal and written communication skills.

Basic computer skills.

 

forward resumes to: jobs@jobsbl.com

Publishing Junior Opportunity French Fluency Roseland, NJ

Job Title: Account Representative — Publishing

Desired Skills/Experience:
Native French fluency
Strong English fluency
Strong knowledge of Standard English and French grammar
Proofreading experience
User-level Microsoft Office products experience
User-level database and desktop publishing experience a plus, though job specific training will be provided
General office skills, including some light lifting
Ability to work effectively in a team-oriented environment
Ability to work effectively in fast-paced, deadline driven environment

Education:
Undergraduate degree from an accredited four-year institution

Account Representative overview:
As an entry level, contract to hire full time employee, you will be part of a team of account representatives, working with other team members and other departments to successfully complete ongoing monthly publishing projects for our international clients.

Tasks and Responsibilities:

Process client database information into company database
Review food-based specifications
Write and proofread food-based copy according to client-mandated formats
Traffic copy to other departments for translation and review
Contact clients via email and/or phone to provide customer service
General office work
You will also be required to carry out other duties that may reasonably be required of you

Client Business
Client has developed a variety of multilingual products and services to meet project requirements in any industry. Our one-stop shop has a multilingual, multicultural in-house team who provide creative design, project management, layout and publishing, translations, editorial support, software development, prepress, printing and fulfillment

forward resumes to: jobs@jobsbl.com

Regional Sales Manager CA,OR,WA, Hi Great Healthcare Company

 JOB  TITLE:          Regional Sales Manager Pacific

PURPOSE:

 Develop and direct sales and related marketing activities through the respective field sales personnel assigned to the region and/or with designated dealers, group practices, and labs. Develop and communicate objectives both annually and monthly to ensure effective communication and coordination of all related activities between the Headquarters and Field Sales including regular contact with various internal functional areas (ie. Sales Management, Marketing Managers, Finance, Customer Service, etc.). Utilize understanding and knowledge of the dental market along with product expertise and selling skills/resources to assist in creating effective strategies and action plans to optimize sales results within the assigned region. Mentor other Sales Managers at various levels to develop best practices, high performance, and consistency throughout the sales team.

PRINCIPAL   ACTIVITIES/OBJECTIVES: 

  1. Develop, plan, coordinate and execute regional sales strategies into objectives and action plans for the existing product lines and all new product lines introduced. The incumbent will take into consideration geographical nuances along with A & B customer data, large group practice and dealer utilization as well in these plans.
  2. Train, co-travel, mentor, motivate, evaluate and effectively utilize Field Sales personnel within the territory to meet the sales objectives for the assigned region. Introduce new sales personnel to top Key Accounts, Dealer management, group practice management, and others to help infuse the new person into the territory
  3. Utilize support personnel and other resources of the Company to enhance outside partnerships and other organizational support for accomplishment of territory sales programs, objectives, and
  4. Directly manage and expand top key accounts, group practices and dealer management in the assigned region to maximize sales and customer Manage enrollment of trade and promotional programs and update specific key accounts on business plan strategies for win-win results. Evaluate and recommend additions to partnership and/or dealer networks, as applicable, that are consistent with Company’s strategies and objectives.
  5. Assist in developing, executing, and recommending changes to the Company’s sales policies and procedures including the Company’s annual promotional/trade
  6. Analyze, manage and interpret sell-through data for the assigned area to optimize sales, confirm that the Company’s sales results are representative of the market performance and evaluate the effectiveness of resource utilization (personnel, freight, value added funds, cost center spending, trade conventions, open houses, etc.). Recommend corrective action as
  7. Identify, monitor and review sales benchmarks/productivity measures reflective of the sales organization’s performance within the assigned region. Take corrective action as required to improve

 

 

  1. Responsible for operational budget targets for the region and those affected by the region ensuring cost control is being practiced by personnel with value added on each

 

1O. Maintain and comply with company policies and procedures as they apply to the position (ie. Scrap processing, money laundering, Code of Conduct, etc). Maintain proprietary information securely.

 

  1. Utilizes personnel resources and data systems to effectively cover identified schools/universities and high volume groups to maximize sales and influence leading opinion leaders within the assigned region.

 

 

NATURE AND SCOPE: 

The Regional Manager reports directly to the VP of Sales and is responsible for the generation of maximum sales growth from assigned accounts and personnel, effectively utilizing strategies, sales skills, personnel and available resources. This position is strategic, administrative, managerial, tactical, and technical as it requires complete understanding of dentistry, the dental market, large and small account management, sales planning, selling, networking, professional communication, conflict management, training, comparative/competitive selling techniques and broad supervisory and mentoring skills. The incumbent must be extremely motivated and active in the field in order to properly manage and grow a territory, train personnel, review and develop performance of oneself and others, communicate the Company’s objectives and translated action plans, while also maintaining personal contact with key account management and other decision makers in the region. This position is also responsible for all field sales personnel within the assigned region. This position is also responsible for all key accounts, large groups, and top dealer management within the region which includes, maintaining a relationship with key management, regular business plan updates with each, managing promotional/trade programs for these accounts and the assigned region, and analytical review and recommendations with updates on sales results and forward-looking goals to Sales Management and Headquarters regarding sales data. This position will also mentor other Sales Managers to improve overall Company performance.

 

 

KNOW-HOW: 

A BS degree is desirable or equivalent with a minimum of seven plus years of experience in the heathcare or relevant industry with a combination of front-line business to business proven sales results, small and large account management, and proven leadership and mentoring experience to meet the scope of the position. The incumbent must possess sound business judgment and be able to constantly analyze and enhance daily activities and action plans to maximize sales results. Advanced computer skills are required to analyze sales data and customize presentations and training tools. The incumbent must possess strong selling/negotiation skills, communication skills (oral and written) , and diplomacy to effectively lead and mentor as well as motivate direct reports, maintain a productive business relationship with accounts and influence internal management (Sales Administration , Marketing, Finance, and Customer Service). This position also requires strong sales planning and organizational skills plus the ability to conceptualize, evaluate, and interpret results of actions taken and create counter measures and enhanced action plans for themselves and others that they supervise. Knowledge of all federal regulations governing pricing and fair trade is essential.

 

 

 

 

 

 

PROBLEM-SOLVING:

 

Working under broadly defined objectives, policies, procedures and business plans, the incumbent is confronted with varied situations requiring strong evaluative, interpretive, creative, negotiating and interpersonal skills. The ability to identify, analyze, interpret and react to changing sales and industry trends is critical in order to ensure optimal sales and customer satisfaction within the assigned geographical region. Effective utilization of time, dollar, analytical data, and people resources is essential to maximize business gains in the Company’s position in the market place. Establishing reasonable and appropriate sales strategies, objectives, and communicating and mentoring on these are necessary to ensure sales budget accomplishment for the incumbent’s assigned area.

 

 

ACCOUNTABILITY: 

The Regional Manager is accountable for generating maximum sales volume of the Company’s product lines within the assigned geographic area and assigned team, as well as developing and maintaining viable working relationships with assigned dealers and large key accounts/practices. Given the national scope of some major accounts, the Manager’s ability to directly influence decisions effecting national sales based on decisions made can impact results beyond the limits of geography and assigned personnel and accounts. Implementation and achievement of sales goals and objectives rests with the incumbent. The Regional Manager is also accountable for the training, development and proper utilization of assigned employees to achieve these objectives as well as the most effective use of their time and dollar resources. The incumbent’s activities directly impact sales volume and the Company’s image and position in the market place both on a short term and long-term basis.

 

 

March 2015 Career Report #181

Career Report March 2015 Issue # 181 

Feature Story

DON’T EVEN THINK ABOUT LYING ON RÉSUMÉ

 You would think people seeking work would be more careful about making sure their résumés are as accurate and transparent as possible, especially since a growing number of companies now conduct extensive background checks on potential employees. But a recent study points out that lies abound in résumés, according to an article published by CBS MoneyWatch.

In fact, the national study found that close to 60 percent of company hiring managers have found lies in the résumés they’ve perused, while one-third of employers have noticed an increase in résumé “embellishments” in the post-recession job market, the article pointed out.

The survey, conducted online by Harris Poll for CareerBuilder, questioned nearly 2,200 hiring managers and human resource officials from a wide variety of companies and industries.

Here, according to the article, are some of the more common lies the survey respondents said job candidates tried to sneak past them:

  1. Embellished skill set — 57 percent
  2. Embellished responsibilities — 55 percent
  3. False dates of employment — 42 percent
  4. Untrue job title — 34 percent
  5. Fictitious academic degree — 33 percent
  6. Fake work experience — 26 percent
  7. Made-up accolades/awards — 18 percent

“Trust is very important in professional relationships, and by lying on your résumé, you breach that trust from the very outset,” Rosemary Haefner, CareerBuilder’s vice president of human resources, said in a statement cited in the article.

“If you want to enhance your résumé, it’s better to focus on playing up tangible examples from your actual experience,” she added. “Your résumé doesn’t necessarily have to be the perfect fit for an organization, but it needs to be relevant and accurate.”

The article pointed out that some industries and job sectors also seem to be more prone to having job seekers lie about their pasts and qualifications.

For example, the survey found 73 percent of employers in financial services said they found fabrications on résumés they’ve examined, followed by 71 percent in leisure and hospitality, 63 percent in information technology, 63 percent in health care (looking at companies with more than 50 employees), and 59 percent in retail.

Of particular importance, most would-be employers said they take any fabrications discovered on a job seeker’s résumé very seriously, the article noted.

According to the survey, 51 percent said they would immediately dismiss a candidate caught lying on his or her résumé. Forty percent said any dismissal would depend on what the candidate lied about, but only seven percent said they were willing to overlook falsehoods or embellishments on a résumé if they liked the job candidate.

So a word to the wise: When it comes to preparing or updating your résumé, always keep in mind that honesty is the best policy.

NEWS FROM BLK

During the short month of February we added several new contract employees.  We are very pleased to employ these specialized contractors in a variety of fields.  The flexibility of contract / project work has a high conversion rate to direct hire positions for those who seek this career path.

We are also witnessing an increase in direct hire opportunities as our clients business cycle continues to improve and addition to staffs are needed.

Talent shortages are becoming more acute in technical, sys/admin, and across the programmer spectrum.

This April we will celebrate our 35 year in business we thank all for your support.

 

 

Sales Support Professional Parsippany NJ

Sales Support Professional

Contact to Hire

 

This position is responsible for supporting all aspects of the sales process and sales team.  This is a fast paced, multi-task oriented position.  Accuracy and the ability to change directions quickly are essential to success.  Must be very comfortable learning new computer software and have strong Excel, Power Point, Word and Outlook skills.

You will be responsible for using your creative marketing skills to organize power point presentations, assist with pricing models and research potential clients.

Ideal candidate will have an BA degree in business/sales and  1-3+yrs of working experience in a marketing environment.

This is a wonderful opportunity to use your marketing talents with excellent opportunity for advancement.

Resumes to: jobs@jobsbl.com

.NET Software Developer Rahway, NJ

.NET Software Developer Contract-to-Hire

For a logistics client located in Rahway, NJ area  is seeking a strong software programmer to join the information technology team to develop and maintain data processing applications and integrate with a 3rd party TMS package. Our primary application platforms utilize MS SQL Server 2008 R2, C#, ASP.net MVC, MSMQ, web services, and VBA for legacy applications.

Requirements:

– Minimum 5+ years of experience in the analysis, design, implementation and support of large complex applications (Winforms, WPF, or ASP.net MVC applications in C#).

– Strong knowledge of programming in T-SQL and LINQ.

– Ability to work independently and in conjunction with a team of developers.

– Ability to handle multiple projects and tasks, prioritize and organize effectively while paying attention to detail and accuracy.

– Preference will be shown toward candidates with experience developing applications using MSMQ and web services.

– Excellent analytical and communication skills (verbal and written).

– Relevant masters level degree preferred; B.S. in Computer Science

– Prior experience with transportation and logistics applications a plus

We welcome applicants seeking either a consultant role or full time employment.

forward resumes to: jobs@jobsbl.com along with salary expectations.

 

 

 

 

 

ASKING THE RIGHT QUESTIONS IN INTERVIEWS

Bob Larson, CPC
Bob Larson, CPC

Job seekers tend to spend all of their time preparing answers for interviews, but the questions they ask can be as revealing to hiring managers, who may see questions as a measure of candidate engagement and interest, according to an article in The Wall Street Journal.

Take for example the experience of Shawn Batka. By his second interview for a director position at Turtle Wax, a car-care product company based in Willowbrook, Ill., he felt that he’d been able to check all of the boxes for the job. He impressed the interviewer with his supply-chain management experience and examples of how he’d streamlined operations and cut costs at past jobs. But he felt that he needed to do more to clinch the job.

So following the advice of the recruiter that had headhunted him, he mentioned his own personal interest in cars and started asking questions that were based on his own regular usage of several Turtle Wax products, the article pointed out.

“They asked me if I was a passionate user or a casual user. And the way I answered the questions and what I asked in return, it really helped me to connect with them by showing that I could speak intelligently about the product,” said Batka, who was invited for a third interview and eventually hired as director of strategic supply. He has since hired employees who have expressed the same enthusiasm for the company’s products that he did.

Here according to The Wall Street Journal article are other thoughts and suggestions on the topic of asking questions during an interview:

  •  Don’t wait until the end of the interview to ask about the job and what the employer is looking for in a candidate, said career expert Penelope Trunk. “If you ask them at the end of the interview, it’s too late. You already pitched yourself to the company without knowing what they want.” Being more proactive with questions also allows you to weave them into the natural flow of the interview conversation.
  •  One of the most important but overlooked questions to ask is about what communication style is used in the office, said recruiter Melissa Sconyers, who pointed out that this will show how well you can work with your boss and co-workers.
  • Ask questions that show that you have a genuine personal interest in the company and its products. Most job candidates don’t or may try to fake it, said Batka, who can tell when job candidates are disingenuous. “If someone went to stores that carried our products and asked about the way products are merchandised or asked about a wax they use on their car, that could be the differentiator between two candidates with similar job experience.” he added. But don’t go too off topic with chitchat since you don’t want to hijack the interview.
  • Ask the boss about what his or her employees like best about working for them and what they like the least. Even guarded responses can reveal how managers perceive their relationship with employees and give you a sense of his or her disposition. “Usually, in a good answer, the latter is the same as the former. For instance, it’s a fast-paced environment, which is attractive to some people and off-putting to others,” Sconyers told the newspaper. A bad answer would be having a bad temper. You can later ask for a walk through the office to see how employees actually act around the boss and vice versa.
  • Don’t leave any doubt about your qualifications, said Tim Honn, president of Fortis Recruiting Solutions in Lisle, Ill., who recommended that all job hunters ask: “Do you have any concerns about my ability to do this job? If you do, I’d like to address them right now.” This gives you a chance to bolster any perceived weaknesses, he added. Follow that up with “what’s the next step in the process?” to show that you’re confident enough with your answers that you expect to move forward.
  •  Don’t bring up salary and benefits and don’t waste the interviewer’s time with basic questions you can find on the company website. You want to show you’re interested enough to have done your due diligence, said Batka, who recalled a candidate he interviewed while at “On top of asking questions that showed he wasn’t familiar with other brands under PepsiCo like Frito-Lay, he’d also brought in a bottle of Dasani water into the interview, which is a Coke product,” Batka said. Not surprisingly, “he didn’t get the job.”

 

Quality Assurance Analyst Piscataway, NJ

Quality Assurance Analyst

 Job Summary: 

The overall purpose of this position is to ensure that quality software products are delivered. The incumbent in this position is primarily responsible for certification. on supported applications. He/She is expected to ensure all inadequacies in software, processes, or standards are brought to management attention for remediation. The role typically reports to a Manager, Quality Assurance.

Essential Functions:

Specific duties include but are not limited to:

  • Provide guidance and direction to project team, ensuring that proper QA procedures and practices are implemented.
  • Participate in requirements review; release planning, elaboration and sprint planning to understand requirements/user stories.
  • Ensure projects presented for Quality Assurance (QA) review contains properly documented test plans and follows defined methodology.
  • Assist project manager/ScrumMaster in development of project plans/sprint plans including time/cost estimates and deliverable dates.
  • Create test scenarios/test plans for any software and hardware upgrade. Distribute test plan to programmers, project manager/ScrumMaster and business team for their feedback. Update test plan to accommodate team’s suggestions. Ensure that test plans have covered all scenarios and user requirements are met.
  • Prepare QA tasks/test cases and execute them for Quality Assurance certification of projects.
  • Provide testing reports in status meetings.
  • Participate in technical design & code review to ensure that implementation is per requirements.
  • Implement, maintain, and run automated scripts using Ruby for regression testing and LoadRunner for performance testing.
  • Handle defect management using Jira/GreenHopper product.
  • Analyze defects, advice and recommend changes as necessary.

Qualifications

Education and Experience:

  • Bachelors or advanced degree in Computer Science, Business Administration, Mathematics or Engineering is required.
  • Minimum 5 years work experience in a software quality assurance field or in a software development related field. Minimum 2-3 years of experience in automation testing tools (QTP, Ruby) is required.

Skills & Other Requirements:

  • He/she must be a technologically savvy knowledge worker who seeks out technology solutions to business challenges.
  • Knowledge of testing techniques and development processes for Web applications.
  • Knowledge of automated testing tools is must.
  • Knowledge of project lifecycle for traditional waterfall and Scrum methodology is essential.
  • Strong knowledge of Ruby Language as well as RubyGems such as bundler, cucumber, headless, nokogiri is needed.
  • Must have experience with Behavior Driven Development (BDD or TDD).
  • Experience translating user stories to cucumber scenarios/features is required. Experience with integration test automation tools with Continuous integration tools such as Jenkins, Bamboo, cruisecontrol, travis CI and webdrivers (selenium/watir-webdriver) is a plus. Jmeter experience will be helpful. Must possess proficiency in English in order to convey technical problems to non-technical personnel.
  • Must be proficient in English reading, writing and presentation skills not only for communication purposes but also to read technical documents and to create test strategies and plans.
  • Must have the ability to deal effectively with people in contentious situations. Daily interaction with development staff and other QA team members is required.

Forward Resumes to: larson@jobsbl.com

 

Developer Programmer Analyst, Pearl River, New York

Job Description

Job Title: Developer  Programmer Analyst

Client has an opening for a Developer to join our team to develop and maintain a variety of client/server

and web-based applications. You must be an experienced, goal-orientated, self-motivated team player

with the ability to work well in a small group. We value professionals that are mature, disciplined,

creative problem-solvers with a focus on results.

Position Responsibilities:

* Design, develop, test, debug and document programs that meet user needs and specifications

* Deliver high-quality systems and meet project deadlines

* Maintain and improve existing programs

* Gather, organize and manage information/requirements from users and various levels of

management

* Assist with ad-hoc reporting and special requests

* Work on a variety of projects (multi-task)

* Ability to quickly learn and work on new technologies

Must Have:

* .Net development – C#, ASP.Net, Visual Studio

*  SQL Server – TSQL, design

*Troubleshooting – debugging, problem solving

* Integration – take disparate applications, data sources and get them to work together

* Ability to think “out-of-the-box”

* Passion for the jobtechnologies

* Good attention to detail and ability to produce work quickly, accurately, and

independently

* Must be able to take direction and execute instructions

* Ability to think analytically and complete projects with minimal supervision

?*Excellent prioritization, planning, organization, time management and multitasking

skills

Essential Skills:

  • Broad knowledge of Microsoft Technology Stack
  • Development experience with relational databases
  • Strong understanding of object oriented design and programming principles
  • Agile development methodology
  • QA and Testing Tools and Methodologies
  • Experience with Version Control – VSS, TFS
  • JavaScript, HTML
  • SSRS
  • LINQ

Bonus Skills

WPF

Entity Framework

SharePoint

Avectra netForum

Microsoft Dynamics GP

XSLT, XML, XPATH, XSD

jQuery, Ajax, Rest

CSS

SOAP,WCF

SSIS

Experience and Education

Minimum Bachelors in Computer Science or Information Systems or related field

At least 5 years of development experience