Instrument Product Manager, Direct Hire, Parsippany NJ

Instrument Product Manager

Develop and implement instrument marketing strategy with consideration of market drivers, new product development and product lifecycle to achieve Corporate Goals.

Job Duties:
-Manage the 4 P’s of Marketing (Product, Price, Place, Promotion) as well as product lifecycle for assigned products.
-Analyze, build and maintain a competitive file/database, develop and communicate “how to” sell against the competition.
-Business case: Identify and assess opportunities to grow market share with existing or potential new products; develop and implement marketing programs to achieve revenue and market share goals.
• Prepare proper and complete launch packages of the new products coordinating the necessary activities with Sales, Supply Chain, Regulatory, Global Marketing and other functional areas.
• Primary resource and company expert for instrument launch and implementation of marketing strategy.
• Manage all projects within budget and deliver “on time”.
• Stimulate clinical studies for white paper publication in the US Hospitals and laboratories as needed.
• Participate on R&D project teams representing the “voice of the customer” to assure the product specifications are clearly defined and incorporated in new product development.
• An individual should have knowledge of Contact Management systems; Database software; Internet software; Spreadsheet software and Word Processing software.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Education & Requirements:
• Bachelor’s degree (B. A.) in related field from four-year college or university required; and 4 to 6 years related experience; medical technologist background a plus and advanced degree preferred.
• Must be able to travel up to 60% of the time.

Forward Resumes to